This example of a well-executed bakery visual identity hails from a recently launched cafe in Los Altos, California. Located inside a former railway station, the Voyageur de Temps bakery and cafe was brought to life by San Francisco-based creative agency Character, who did a terrific job at infusing the branding material with the spirit of quality craftsmanship.
As Voyageur de Temps translates to time traveler, much of the packaging and in-store visuals designed by Character feature rough sketches of gears and geometric designs that appear like the notebook of someone building a time machine.
The unique bakery visual identity boasts a logo taken from the Roman numeral for the number five on a French train station clock.
What Makes This Trend Stand Out
- Vintage-inspired Branding
- Bakeries can attract customers with branding that takes inspiration from the vintage aesthetic and themes of quality craftsmanship.
- Geometric Design
- Incorporating rough sketches and geometric designs into packaging and in-store visuals can create a unique and eye-catching brand identity for bakeries.
- Concept-driven Branding
- Creating a bakery brand identity centered around a unique concept, such as time travel, allows for creative and distinct branding opportunities.
Sectors Adopting This
- Bakery
- Bakeries can differentiate themselves from competitors by creating a strong and unique visual brand identity.
- Graphic Design
- Creative agencies specializing in graphic design can help bakeries develop unique and compelling brand identities.
- Marketing and Advertising
- Marketing and advertising firms can help bakeries effectively communicate their brand identity to attract and retain customers.
