This Bakery Visual Identity Communicates an Interest in Quality
Rebecca Byers — May 14, 2015 — Lifestyle
References: charactersf & retaildesignblog.net
This example of a well-executed bakery visual identity hails from a recently launched cafe in Los Altos, California. Located inside a former railway station, the Voyageur de Temps bakery and cafe was brought to life by San Francisco-based creative agency Character, who did a terrific job at infusing the branding material with the spirit of quality craftsmanship.
As Voyageur de Temps translates to time traveler, much of the packaging and in-store visuals designed by Character feature rough sketches of gears and geometric designs that appear like the notebook of someone building a time machine.
The unique bakery visual identity boasts a logo taken from the Roman numeral for the number five on a French train station clock.
As Voyageur de Temps translates to time traveler, much of the packaging and in-store visuals designed by Character feature rough sketches of gears and geometric designs that appear like the notebook of someone building a time machine.
The unique bakery visual identity boasts a logo taken from the Roman numeral for the number five on a French train station clock.
Trend Themes
-
Vintage-inspired Branding — Bakeries can attract customers with branding that takes inspiration from the vintage aesthetic and themes of quality craftsmanship.
-
Geometric Design — Incorporating rough sketches and geometric designs into packaging and in-store visuals can create a unique and eye-catching brand identity for bakeries.
-
Concept-driven Branding — Creating a bakery brand identity centered around a unique concept, such as time travel, allows for creative and distinct branding opportunities.
Industry Implications
-
Bakery — Bakeries can differentiate themselves from competitors by creating a strong and unique visual brand identity.
-
Graphic Design — Creative agencies specializing in graphic design can help bakeries develop unique and compelling brand identities.
-
Marketing and Advertising — Marketing and advertising firms can help bakeries effectively communicate their brand identity to attract and retain customers.
5.5
Score
Popularity
Activity
Freshness
