Whey marketing may prove to be a difficult task, when the target consumer is unfamiliar with the product. Inca Organics, however, has done an exceptional job of making its products extremely appealing, through a visual technique of expressing rich flavor.
Many people suspect whey powder to be tasteless or even unpleasant, but such is not the impression left by these images. The pure white cans are placed adjacent to real natural foods that make up the ingredients within each protein-heavy mixture. A jar of hot chocolate, a cracked coconut and another coconut that's full of nuts, seeds, spices and ground superfoods are pictured to allude to the tasty depth of each product. Wildhen Design's work here on whey marketing demonstrates that more than a good package is necessary; a brand can also benefit from highly sensory photography for enhancement.