Whey marketing may prove to be a difficult task, when the target consumer is unfamiliar with the product. Inca Organics, however, has done an exceptional job of making its products extremely appealing, through a visual technique of expressing rich flavor.
Many people suspect whey powder to be tasteless or even unpleasant, but such is not the impression left by these images. The pure white cans are placed adjacent to real natural foods that make up the ingredients within each protein-heavy mixture. A jar of hot chocolate, a cracked coconut and another coconut that's full of nuts, seeds, spices and ground superfoods are pictured to allude to the tasty depth of each product. Wildhen Design's work here on whey marketing demonstrates that more than a good package is necessary; a brand can also benefit from highly sensory photography for enhancement.
What's Driving This Trend
- Visual Food Branding
- Companies can use highly sensory photography to enhance visual branding and make products more appealing to consumers.
- Disruptive Whey Packaging
- Innovative and unique packaging, such as Inca Organics' use of pure white cans juxtaposed with images of real natural foods, can help rebrand whey products and market them to a wider audience.
- Superfood Blend Marketing
- Highlighting the combination of whey powder with ground superfoods and other all natural ingredients, as Inca Organics does, can create a new market for protein supplements and appeal to health-conscious consumers.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can utilize visual branding and unique packaging to make their products stand out and appeal to consumers.
- Fitness and Wellness
- Companies in the fitness and wellness industry can create new markets for protein supplements and other health products by highlighting the use of all natural ingredients and superfoods, as well as utilizing visually appealing branding techniques.
- Photography and Design
- The photography and design industries can collaborate with food and beverage companies to create sensory and visually stunning branding that appeals to consumers and sets products apart from competitors.
