HÄNSEL is a Mexican confectionery catering brand that recently turned to creative agency CHAPTER to design a range of delicate packaging that perfectly complimented the delightful selection of treats. Based in Monterrey, HÄNSEL is a specialized sweets catering company that has tapped into the pastel hues synonymous with delicate treats like macarons.
The campaign is also shot against pretty pastel backgrounds that do a great job of subtly bringing attention to the product by including equally as intricate details in the packaging.
The tubular, rectangular paper packages appear almost like a delicately wrapped gift, with half the container featuring pretty intricate patterns contrasted by blank white space that boasts metallic embossed lettering and product information.
Why This Trend Is Growing
- Pastel Packaging
- There is opportunity to design packaging that uses pastel hues to create an aesthetic appeal, making the product appear more delicate or lighter.
- Intricate Packaging Design
- Product packaging is becoming part of the marketing and advertising strategy for products, and creating intricate designs can add value and draw attention.
- Embossed Lettering
- Embossing on packaging can make a product stand out on shelves and create a unique, tactile experience for consumers.
Industries Being Reshaped
- Confectionery
- Packaging design is an area for growth and differentiation in the confectionery industry, where appeal, uniqueness, and aesthetic can make a difference.
- Fashion
- Intricate packaging design and the use of pastel hues can inspire or influence color and texture choices in the fashion industry.
- Gifts/hampers
- Intricate packaging design, use of pastel hues, and the incorporation of embossed lettering can add value to gift and hamper businesses, making their products stand out as luxurious and thoughtful.
