HÄNSEL is a Mexican confectionery catering brand that recently turned to creative agency CHAPTER to design a range of delicate packaging that perfectly complimented the delightful selection of treats. Based in Monterrey, HÄNSEL is a specialized sweets catering company that has tapped into the pastel hues synonymous with delicate treats like macarons.
The campaign is also shot against pretty pastel backgrounds that do a great job of subtly bringing attention to the product by including equally as intricate details in the packaging.
The tubular, rectangular paper packages appear almost like a delicately wrapped gift, with half the container featuring pretty intricate patterns contrasted by blank white space that boasts metallic embossed lettering and product information.
Pastel Confectionery Packaging
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