The recently announced Wendy's and Honest Tea partnership will see the fast food chain and the Coca-Cola-owned beverage producer launch an exclusive organic real-brewed tea. To be introduced into the Wendy's menu lineup, the organic tea will be the first organic menu item for the brand. A 20-ounce glass of the Wendy's and Honest Tea Tropical Green Tea will be priced at $1.69, while a glass of the chain's regular sweet tea is priced at $1.39.
Given the progression toward consuming organic foods and beverages over the past decade and the need for fast food giants to reach out to the female millennial demographic, the Wendy's and Honest Tea partnership makes a lot of sense, marketing-wise. By testing out an organic menu item, Wendy's is likely hoping to both bring in new self-described health conscious consumers while also testing out the marketability of organic products, especially when one considers the price difference.