In a three-way collaboration Wendy's, Fanta, and Coca-Cola have teamed up to offer Wendy's guests the chance to try the all-new Fanta Mystery Mixes.
The new beverages will only be available for a limited time at select Wendy's restaurants that feature a Coca-Cola Freestyle dispenser. As part of the promotional push for the new drink flavors, Fanta asks guests, "What the Fanta?"
Of course, consumers who have tried the mystery flavors are then asked to take their best guess what flavor they tried and post it to social media. One guest who gets it right will receive $10,000 as part of Wendy’s Mystery Mix Experience. The playful cross-promotion will run through November 7, giving Wendy's guests ample time to try out the taste-test experience.
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What Makes This Trend Stand Out
- Mystery Mix Beverages
- Opportunity for beverage companies to collaborate with fast food chains for limited time beverage promotions featuring mystery flavors.
- Crowdsourced Social Media Marketing
- Crowdsourcing social media marketing campaigns through user-generated content for food and beverage promotions in the fast food industry.
- Collaboration for Brand Awareness
- Opportunity for brands to collaborate with other brands to expand brand awareness and increase sales in the food and beverage industry.
Sectors Adopting This
- Fast Food Industry
- Fast food chains can offer limited time beverage promotions featuring mystery flavors to attract customers and increase sales.
- Beverage Industry
- Beverage companies can collaborate with fast food chains for limited time beverage promotions featuring mystery flavors to attract customers and increase sales.
- Marketing Industry
- Marketing agencies can work with food and beverage companies to design and execute social media marketing campaigns with user-generated content for increased engagement and brand awareness.
