The Wendy's What the Fanta? Sweepstakes Puts $10,000 Up for Grabs
Michael Hemsworth — October 30, 2021 — Lifestyle
The Wendy's What the Fanta? sweepstakes is a new promotion being launched by the QSR brand to provide consumers with a way to put their tastebuds to the test and try their hand at winning big. The sweepstakes consists of having patrons try out the Mystery Mix on the Coca-Cola Freestyle machine at their nearest location and taking a guess at what they think it tastes like. Consumers only need to tweet their guess using the hashtags #WhatTheFant and #sweepstakes to enter to win up to $10,000.
The Wendy's What the Fanta? sweepstakes is running at participating locations across the US where more than 11,800 Coca-Cola Freestyle machines are available, but only through November 7, 2021.
Image Credit: Wendy’s
The Wendy's What the Fanta? sweepstakes is running at participating locations across the US where more than 11,800 Coca-Cola Freestyle machines are available, but only through November 7, 2021.
Image Credit: Wendy’s
Trend Themes
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Soda Sweepstakes — Businesses can leverage the popularity of social media to create interactive contests around their products, engaging with customers and increasing brand awareness.
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Mystery Flavors on Demand — Incorporating customizable dispensers with an array of flavor choices and enabling patrons to guess the Mystery Mix is an innovative way to boost curiosity and engagement with customers.
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Gamification of Food and Beverage Industry — Incorporating gamification elements in promotional events, like sweepstakes or mystery flavors, caters to consumers' entertainment needs, separating businesses from their competitors.
Industry Implications
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QSR Industry — Quick-serve restaurants can attract customers and increase sales by leveraging creative marketing approaches to grab customers' attention and engage with their sense of taste and curiosity.
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Beverage Industry — Innovative beverage dispensers and promotions like sweepstakes create unique consumer experiences, boost brand visibility, and increase revenue streams in the beverage industry.
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Social Media Industry — Businesses can strengthen their online and social media presence by designing unique social media-oriented contests, such as sweepstakes, to boost brand engagement and recognition.
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