Knowing that many adults will be looking for a way to cool off in the heat of summer, Sipsmith London Dry created a unique Gin and Tonic Ice Cream.
As well as fusing ice cream and alcohol, the treat brings two brands together. Sipsmith London Dry created this refreshing grown-up dessert in collaboration with Jude’s, a dairy brand that values the same quality crafting as the maker of spirits. The co-branded dessert tubs feature the iconic Sipsmith stripes and prominently call out the collaboration by being called Jude’s Sipsmith Gin and Tonic Ice Cream. This ice cream will be toured across the UK at summer events and soon sold through Selfridges and Ocado.
As far as how it tastes, Sipsmith describes it's a blend of "The delicately balanced botanicals of the Sipsmith London Dry Gin with Jude’s creamy, award-winning crème anglaise base mix, and added a splash of tonic water and lemon."
Why This Trend Is Growing
- Collaborative Branding
- Opportunity for brands to collaborate and create unique co-branded products that cater to specific consumer preferences.
- Alcohol-infused Desserts
- Growing trend of blending alcohol and desserts to create innovative and indulgent treats for adults.
- Premium Frozen Desserts
- Increasing demand for high-quality, artisanal frozen desserts that offer unique flavor profiles and ingredients.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to explore new collaborations and create innovative alcohol-infused dessert offerings.
- Alcohol and Spirits
- Opportunity for alcohol and spirits brands to diversify their product offerings and cater to the growing demand for alcohol-infused desserts.
- Retail and E-commerce
- Opportunity for retailers and e-commerce platforms to feature and sell premium frozen desserts that offer unique flavors and collaborations.
