As professional-level espresso equipment for the home becomes more accessible to the average consumer, newly minted at-home baristas are looking for unique options flavoring lattes, cold brew and other caffeinated beverages. From cocktail syrup repurposed to spice up a morning coffee to agave-based alternative sweeteners, there are plenty of options regardless of one's taste preferences.
Additionally, consumers are turning to dairy alternatives in order to cut out unnecessary calories, such as flavored almond and nut milks and nut-based butters. Turning to everything from cocktail syrups to health-conscious root vegetable sweeteners, there are lots of creative options for the at-home barista that venture beyond cream and sugar.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 81%
Freshness 8%
