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Organic Soda Alternatives

Rodale's Creates 5 Flavors of Naturally Sweetened Soda Syrup

— March 10, 2015 — Lifestyle
If you're a fan of store-bought pop like Coke or Gingerale, you'll love this organic soda range by Rodale's. The health brand offers 5 flavors of their naturally sweetened soda syrup that include Root Beer, Ginger Ale, Orange, Cola and Cherry Cola.

These organic soda products are sweetened using cane sugar and are flavored with fresh fruits, herbs and spices. These retro-themed products pay homage to classic sodas both in their taste and packaging. Whether made using a soda carbonator or blended with a tablespoon of carbonated water, the syrups are easily made into a tasty soda drink.

This soda syrup range by Rodale's are free of pesticides or additives and are USDA Certified Organic.
Trend Themes
1. Organic Soda - Disruptive innovation opportunity: Develop and market a line of organic soda products made with alternative natural sweeteners, such as stevia or monk fruit.
2. Naturally Sweetened - Disruptive innovation opportunity: Create new sweetening techniques to produce naturally sweetened beverages using organic ingredients and innovative flavor combinations.
3. Retro-themed Products - Disruptive innovation opportunity: Design and launch a line of retro-themed soda products that appeal to nostalgic consumers seeking classic soda flavors with a modern twist.
Industry Implications
1. Organic Food and Beverage - Disruptive innovation opportunity: Exploit the growing demand for organic products by creating a new market segment focused on organic soda alternatives.
2. Natural Sweeteners - Disruptive innovation opportunity: Develop and market new natural sweeteners derived from alternative sources that can be utilized in a wide range of food and beverage applications.
3. Packaging Design - Disruptive innovation opportunity: Create innovative and eye-catching packaging designs for food and beverage products that evoke a sense of nostalgia while appealing to modern consumers.
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