The Sipsmith Chilli & Lime Gin is Ideal for Cocktails or Sipping
Michael Hemsworth — May 31, 2020 — Marketing
References: sipsmith & thespiritsbusiness
The Sipsmith Chilli & Lime Gin has been unveiled as the first in an ongoing range of experimental gins from the brand that is inspired by the brand's Sipping Society members club to rethink the spirit. The small-batch gin was created by the brand's head of ginovation Ciarán Russell who created the spirit as the perfect option for serving with tonic water, on ice with a slice of lime, as an unexpected option in cocktails or on its own as a sipper. The product is achieved with premium ingredients to make it suited for those on the hunt for a new take on the classic libation.
Russel spoke on the new Sipsmith Chilli & Lime Gin saying, "At Sipsmith we’re committed to making uncompromisingly handcrafted gin which truly excites and inspires gin drinkers. We’re always on the lookout for ingredients which we believe could make delicious and exciting flavored gin. We decided that zesty limes paired with our blend of seven specially sourced and taste matched chillies for a kick of flavor was the ultimate way to launch our Sipping Series range and we hope that sippers agree.”
Russel spoke on the new Sipsmith Chilli & Lime Gin saying, "At Sipsmith we’re committed to making uncompromisingly handcrafted gin which truly excites and inspires gin drinkers. We’re always on the lookout for ingredients which we believe could make delicious and exciting flavored gin. We decided that zesty limes paired with our blend of seven specially sourced and taste matched chillies for a kick of flavor was the ultimate way to launch our Sipping Series range and we hope that sippers agree.”
Trend Themes
1. Experimental Gins - Creating unique and unconventional flavors in the gin market opens up opportunities for distilleries to cater to adventurous consumers.
2. Premium Ingredients - Utilizing high-quality ingredients in gin production presents an opportunity for brands to cater to discerning customers looking for a refined drinking experience.
3. Flavored Gin - The popularity of flavored gin offers an avenue for distilleries to tap into the growing demand for unique and innovative spirits.
Industry Implications
1. Craft Distilleries - Craft distilleries can explore experimental gin production to attract consumers seeking novel flavor profiles and experiences.
2. Beverage Industry - The development of experimental gins provides opportunities for the beverage industry to create new products that cater to changing consumer preferences.
3. Hospitality and Mixology - The introduction of experimental gins can inspire mixologists and bartenders to create innovative and unique cocktails, enhancing the overall guest experience.
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