Just as the sides of the Marcus Mariota sneakers are covered in an intricate pattern, so is the Nike shoe box packaging that contains them.
For the sake of efficiency and cost, shoes are often packaged in simple cardboard boxes. Despite being colorful or matching the contents of the box, this kind of packaging is thought of as disposable. In contrast to this, this Nike shoe box created by Gallagher Designs features a precious laser-etched patterning that is suggestive of quality craftsmanship and a high attention to detail.
By presenting the shoes in this way, unboxing the item becomes more of an experience. Even after the initial opening, the box has the potential to become a keepsake item for its beauty and quality material choices.