A partnership between Budweiser and the National Park Foundation (NPF) has influenced the beer company to design and release patriotic labels. The official charity of America's national parks and Budweiser are raising awareness for the Find Your Park movement. A limited edition label of the iconic silhouette of Lady Liberty will be part of Budweiser's 2015 summer branding.
The label's background is red and white stripes with Lady Liberty in the foreground to symbolize freedom for the extremely patriotic labels.
This is a multi-million dollar partnership between Budweiser and the National Park Foundation in the hopes that people will become more informed about the preservation of parks. The campaign will be raising both monetary funds and awareness surrounding the parks.