A recent Free People pop-up in Australia provided an elegant and whimsical backdrop for a VIP launch event. The American Bohemian-inspired womenswear brand has been steadily building up a following in Australia, having held pop-ups there in previous years in addition to launching Australia-centered branded social media channels.
The Free People pop-up consists of a two-day stint in Sydney and is characterized by its fabric logo suspended from the ceiling and a dizzying display of delightful knitted flowers and metal lanterns.
The garden-inspired merchandising of the stylish pop-up is a perfect representation of the personality of the brand and is sure to lend itself to enticing new brand ambassadors in the country. Thus far, Free People haven't announced plans to open a permanent shop in Australia.