Eskimo's Black and Gold Branding Concept is Elegantly Ornate
Jana Pijak — May 22, 2015 — Marketing
References: fubiz.net
Eskimo's black and gold branding concept was created for Boid, an online magazine that opted for an opulent approach when it came to their promotional materials. Inspired by medieval imagery, Boid's business cards feature black and gold branding that is also translated through the web publication's brochures and other press tools.
Paying tribute to symbolic dragon creatures, Russian design studio Eskimo experiments with traditional printing techniques that are blended with a contemporary typeface. The result is a striking brand identity that embodies a luxe and exclusive air.
In addition to its medieval inspiration, this brand identity project is also surprisingly contemporary in its look. Its graphics are bold and eye-catching, blending together two striking elements that are translated through contrasting tones.
Paying tribute to symbolic dragon creatures, Russian design studio Eskimo experiments with traditional printing techniques that are blended with a contemporary typeface. The result is a striking brand identity that embodies a luxe and exclusive air.
In addition to its medieval inspiration, this brand identity project is also surprisingly contemporary in its look. Its graphics are bold and eye-catching, blending together two striking elements that are translated through contrasting tones.
Trend Themes
1. Opulent Branding - There is a trend in branding towards opulent, luxurious designs that evoke a sense of exclusivity.
2. Blending Traditional and Contemporary - A trend is emerging in design where traditional printing techniques are combined with contemporary elements to create visually striking brand identities.
3. Contrasting Tones - Designers are incorporating contrasting tones in their branding concepts to create bold and eye-catching graphics.
Industry Implications
1. Graphic Design - The graphic design industry can capitalize on the trend of opulent branding by providing services for clients who want luxurious and exclusive brand identities.
2. Printing and Publishing - The printing and publishing industry can explore opportunities to blend traditional printing techniques with modern design elements, catering to clients who want visually striking promotional materials.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of incorporating contrasting tones in branding concepts to create attention-grabbing campaigns that stand out from the competition.
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