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Seductive Shoe Marketing

This Brian Atwood Shoe Campaign Features Suggestive Imagery

— May 14, 2015 — Fashion
This Brian Atwood shoe campaign illustrates the selling power of seductive imagery. The suggestive ad features a shirtless Aurelien Muller who poses with the label's chic platforms, stilettos and sandals. The brand's Spring/Summer 2015 lookbook fuses the male body with feminine shoe staples and juxtaposes these two opposing elements flawlessly.

This Brian Atwood shoe ad highlights the designer's covetable footwear accessories and is reflective of his design evolution. Joining the ranks of names like Manolo Blahnik and Christian Louboutin, Brian Atwood illustrates the luxe inspiration behind his footwear staples through sculptural details and striking shoe silhouettes.

In addition to stilettos that are classically chic, the designer also features disco-inspired heels and snake skin-adorned sandals in his latest footwear range for Spring/Summer 2015.
Trend Themes
1. Seductive Imagery in Advertising - There is an opportunity for businesses to explore the use of suggestive imagery in their marketing campaigns.
2. Design Evolution in Footwear - There is an opportunity for footwear companies to differentiate themselves by focusing on design evolution, incorporating sculptural details and striking silhouettes.
3. Retro-inspired Footwear - There is an opportunity for businesses to tap into the trend of retro-inspired footwear, such as disco-inspired heels and snake skin-adorned sandals.
Industry Implications
1. Fashion Advertising - Businesses in the fashion industry can examine the use of seductive imagery in their advertising campaigns.
2. Footwear Design - There is room for innovation in the footwear design industry by incorporating sculptural details and unique silhouettes.
3. Retro Fashion - Businesses in the fashion industry can capitalize on the trend of retro-inspired footwear by offering disco-inspired heels and snake skin-adorned sandals.
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