These June 2015 shoes range from pain-free high heels to galactic platform sneakers that reference the club culture of the 90s. As sportswear becomes more fashion-focused, sneakers are no longer only about performance but more about a balance of aesthetics, comfort and function.
In addition to the month's minimalist basketball shoes and botanical summer sneakers, customized and restriction-free styles are also taking over the market. They include non-restrictive running sandals and customized insoles that mold to one's foot to ensure comfort and maximum support.
When it comes to fashion-focused footwear, winged stilettos and alphabetized emoji flats are looking to nature and pop culture for their visual inspiration. On the marketing front, seductive images of shirtless men are being used to sell female shoes while handcarved and wooden shoe boxes are more luxe than the classic, cardboard box design.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
