Retro Gingham Sneakers

Undercover Brings Back the 'Chaos/Balance' Motif for Its New Sneaker Line

Undercover is set to release a two-piece collection of gingham sneakers for the S/S '15 season.

The shoes were designed by the Japanese brand's head designer Jun Takahashi and the gingham sneakers feature the "Chaos/Balance" motif the Undercover brand has come to be known for. Unlike the earlier "Chaos/Balance" sneakers, these shoes feature bold font down the tongues of each sneaker. In black lettering, the words "chaos" and "balance" are placed against a tongue's crisp white backdrop.

Juxtaposed with the sneaker's retro print, these shoes are the perfect mix of street and chic style. Offered in a low-top silhouette, the Undercover's S/S '15 sneakers feature an old-school gingham print with the wearer's choice of blue or black.

Sneaker enthusiasts can expect to find Takahashi's latest creation at Net-A-Porter, End.Clothing and other Undercover stockists.

Retro Sneaker Revival
The resurgence of retro sneakers presents an opportunity for brands to incorporate nostalgic designs into their offerings.
Bold Typography
The use of bold font on sneakers opens up possibilities for brands to make a statement with their designs.
Mixing Street and Chic
The blending of streetwear and high-fashion styles allows brands to tap into a diverse consumer base looking for unique fashion choices.

Sectors Adopting This

Fashion Retail
Fashion retailers can capitalize on the demand for retro sneakers by stocking brands that offer nostalgic designs.
Footwear Manufacturing
Footwear manufacturers have the opportunity to incorporate bold typography into their sneaker designs to attract customers seeking unique styles.
Streetwear Fashion
Streetwear fashion brands can leverage the trend of blending street and chic styles to create innovative and distinctive clothing pieces.
SCORE
4.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 50%
Freshness 8%

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