Tic Tac Mixers are a new innovative product from Italian confectionery brand Ferrero. Boasting a dynamic visual identity created by BREAK, Tic Tic Mixers are a range of dual-flavored light mints that transform flavors as it melts.
The transforming flavors contained in the Tic Tac Mixers range include melon/mojito, cherry/cola and peach/lemonade. Targeting millennials, the tagline highlight this innovation in its emphasis of it as a "flavor evolution."
The eye-catching packaging does a great job at differentiating the Tic Tac Mixers products from the rest of Tic Tac's offerings. In reflecting the enticing flavors through bright images of the fruits they are derived from, Tic Tac Mixers can get noticed on store shelves while highlighting the differences from the regular product range.