The concept of a rectangular liquor bottle may seem strange, yet the designer, Kasperi Salovaara, has made some wonderfully convincing arguments in its favor.
First and foremost, the flat sides, slim profile and right-angled edges of the vessel make it optimally efficient for storing and transporting alcoholic beverages in great numbers. Beyond that, though, there are further practical, aesthetic and more symbolic perks to this idea for Secret Sip Whisky...
What's going to stand out on the liquor store shelf? One good answer is a rectilinear bottle that sets itself apart within the rows of glass cylinders. This container is also clean and minimalist-looking, appealing to the sophisticated, contemporary consumer.
Finally, Secret Sip's rectangular liquor bottle has been cleverly created to emulate a hardcover book's spine on one side. It lets you intellectualize your drinking and hide your habits amidst the literary classics.
Key Themes Behind This Trend
- Rectangular Liquor Bottles
- Designing liquor bottles with flat sides, slim profile and right-angled edges to make it more efficient to store and transport alcoholic beverages.
- Minimalist Packaging
- Focusing on clean and minimalist design of liquor bottles to appeal to sophisticated, contemporary consumers.
- Discreet Alcohol Consumption
- Creating liquor bottles that resemble hardcover books spine, allowing for discreet alcohol consumption and appeal to literary enthusiasts.
Where This Applies
- Alcohol Manufacturing
- Incorporating new bottle designs and packaging techniques to optimize the storage and transport of alcoholic beverages, as well as appeal to the aesthetic tastes of modern consumers.
- Retail and Consumer Goods
- Utilizing minimalist and unique packaging designs to stand out on store shelves and capture the attention of discerning customers.
- Book and Gift Retail
- Capitalizing on the literary aspect of the rectangular liquor bottle design to offer a unique and discreet way of consuming alcohol to book enthusiasts.
