The Starbucks Gold Benefits system gives subscribers of the coffee brand's My Starbucks app a chance at free products that vary according to their monthly spending patterns. The program lets users collect 30 stars within a 12 month period in order to achieve a certified Gold level that opens doors to countless offers and discounts.
In addition to a personalized gold card, Starbucks Gold Benefits members will also be given a free drink, juice or food item per every 12 stars they receive. This service keeps My Starbucks account owners subscribed and saves the coffee brand's loyal consumers money in the long run.
Spanning one year, Gold memberships must be maintained with 30 stars per year and are changed to a green status if not met. Despite of this, gold status is easily re-achieved once enough purchases have been made, making it easy to customize for those visiting their local Starbucks location.