This promotion is being run this summer just for Starbucks Rewards Members to enjoy when picking up their favorite drink. The promotion will provide members with 50% off on iced drinks every Tuesday in July, which is sure to come as welcome news to those with a penchant for cold refreshments. The discount will appear exclusively in the brand's mobile app every Tuesday and can only be redeemed for a single drink of your choosing.
The Starbucks Rewards Members promotion includes a range of handcrafted iced beverages including Starbucks Refreshers, iced espresso-based drinks, iced coffees and cold brew coffees. The promotion could help to bring in members of the rewards program on a more consistent basis during the busy summertime months.
Image Credit: Starbucks
What Makes This Trend Stand Out
- Cafe Loyalty Programs
- More cafe chains may start offering exclusive promotions to their loyalty program members.
- Mobile App Promotions
- The popularity of mobile app promotions for cafes may continue to grow, incentivizing customers to use a specific app.
- Seasonal Discounts
- Cafes may start offering seasonal discounts through their loyalty programs to increase foot traffic during slower months.
Sectors Adopting This
- Food and Beverage
- Cafes and coffee shops may start using promotions within their loyalty programs to increase customer loyalty and retention.
- Mobile App Development
- Developers may see an increase in demand for mobile apps that offer exclusive promotions and discounts for cafe loyalty members.
- Marketing and Advertising
- Marketing and advertising professionals may find opportunities to help more cafes create effective loyalty program promotions like Starbucks did here.
