True fanatics of the TV series Game of Thrones travel to the four corners of the Earth to witness the magical filming locations from the high-budget episodes. It only makes sense, then, that Airbnb could benefit greatly from luring people into actual available hotels around the diverse sets.
Now, not only can tourists get glimpses of the impressive vantage points that they've seen on screen with their own eyes, but they can stay in a luxury apartment in King's Landing (Dubrovnik, Croatia), rent a room in a castle next to the Wall (Galway, Ireland) and relax in the land of the Dothraki (Morocco). Game of Thrones walking tours have nothing on these all-encompassing GoT holiday experiences, bringing sightseers precisely the immersion that they're seeking in entertainment tourism.
Why This Trend Is Growing
- Entertainment Tourism
- This trend of visiting film locations and immersive experiences creates opportunities for the tourism industry to capitalize on offering unique experiences and accommodations.
- Collaborative Marketing
- By partnering with TV shows and movies, the hospitality industry can offer fans a unique and immersive experience, creating win-win situations for both industries.
- Hyper-realistic Services
- Experiences that recreate fictional worlds and characters from pop culture are becoming more sophisticated with the use of cutting-edge technologies, creating opportunities for the entertainment industry to bring immersive experiences to a wider audience.
Industries Being Reshaped
- Hospitality Industry
- Hotels and rental properties can collaborate with TV shows and movies to offer unique experiences and accommodations to fans.
- Tourism Industry
- The tourism industry can capitalize on entertainment tourism, offering specialized packages that immerse visitors in the fictional worlds they love.
- Entertainment Industry
- The entertainment industry can create immersive experiences that bring beloved fictional worlds and characters to life through cutting-edge technology.
