The FlyBeacon App Helps Emirates Customers Find Their Gate
Rebecca Byers — April 30, 2015 — Tech
References: mashhacks-travel.challengepost & beekn.net
FlyBeacon is a smartphone app launched in 2014 by Emirates that uses beacon technology in an innovative way.
The FlyBeacon app makes great use of beacon technology installed in airports to provide directions to gates and as a means to communicating flight delays or check-in wait times. FlyBeacon also uses beacon technology to target in-airport promotions to customers. A helpful and concise way to think about beacon technology is as "indoor Wifi."
By streamlining customer experience through security and check-in, Emirates is likely freeing up time that could then be spent exploring beacon-targeted promotions within the airport. By providing useful, real-time information to passengers, the FlyBeacon app reinvents the airport portion of the travel journey into an exciting and less stressful experience.
The FlyBeacon app makes great use of beacon technology installed in airports to provide directions to gates and as a means to communicating flight delays or check-in wait times. FlyBeacon also uses beacon technology to target in-airport promotions to customers. A helpful and concise way to think about beacon technology is as "indoor Wifi."
By streamlining customer experience through security and check-in, Emirates is likely freeing up time that could then be spent exploring beacon-targeted promotions within the airport. By providing useful, real-time information to passengers, the FlyBeacon app reinvents the airport portion of the travel journey into an exciting and less stressful experience.
Trend Themes
1. Beacon Technology - Emirates' FlyBeacon app is an example of the innovative use of beacon technology in airports, providing directions, real-time information, and targeted promotions.
2. Streamlining Customer Experience - Emirates' use of FlyBeacon app streamlines the airport portion of the travel journey, making it less stressful and more exciting for passengers.
3. Indoor Wifi - Beacon technology, such as that used by FlyBeacon, can be thought of as an indoor wifi, providing connectivity and useful information in airports.
Industry Implications
1. Airports - Airports can explore the use of beacon technology, like FlyBeacon, to enhance the customer experience, provide targeted promotions, and improve efficiency.
2. Travel and Tourism - The travel and tourism industry can leverage beacon technology, as showcased by Emirates, to revolutionize the airport experience and create new opportunities for personalized marketing.
3. Mobile App Development - The development of smartphone apps, like FlyBeacon, that utilize beacon technology presents a disruptive innovation opportunity in the mobile app industry.
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