FlyBeacon is a smartphone app launched in 2014 by Emirates that uses beacon technology in an innovative way.
The FlyBeacon app makes great use of beacon technology installed in airports to provide directions to gates and as a means to communicating flight delays or check-in wait times. FlyBeacon also uses beacon technology to target in-airport promotions to customers. A helpful and concise way to think about beacon technology is as "indoor Wifi."
By streamlining customer experience through security and check-in, Emirates is likely freeing up time that could then be spent exploring beacon-targeted promotions within the airport. By providing useful, real-time information to passengers, the FlyBeacon app reinvents the airport portion of the travel journey into an exciting and less stressful experience.