Five years ago, the Gap logo underwent an unsuccessful re-design. Today, the global fashion retailer has reached out to artists from around the world to put their own spin on the classic Gap logo in an effort to breath new life into the brand. Although a temporary fix, it shows how adaptable the brand is. Further to that point, the youthful graphic tees resulting from these collaborations will appeal to a whole new demographic.
Some of the artists re-imagining the Gap logo include tattoo designer Loic Lavenu (also known as Xoil) from Paris, illustrator Pose from Chicago and manga artist Fantasista Utamaro from Japan.Their interpretations have been made into a limited edition set of t-shirts available in store and online. They range in discipline, thus bringing a ton of personality to the existing Gap logo.
Limited-Edition Graphic Tees
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Graphic Comic Book Streetwear
Minimalist Statement Tees
Donut Damsel Tanks
Streetwear Statement Collections
Doodled Statement Tees