Located in Beijing's Chaoyang district, this recently opened JUICE flagship is the latest from CLOT label founders Kevin Poon and Edison Chen. The rustic boutique is a one-stop shopping experience for streetwear enthusiasts characterized by its plant wall and reclaimed wood fixtures.
The JUICE flagship is a veritable crash course in modern retail design, boasting many dynamic details that serve to elevate the space so that it exists in a league of its own. A neon sign of the brand's logo sits within the luscious plant wall behind the cash register counter. The counter itself is sleek with only a MAC desktop and a few shelves of carefully laid out items of clothing and accessories.
Key Themes Behind This Trend
- Shrouded Streetwear Flagships
- The trend of streetwear brands opening flagship stores characterized by unique and rustic designs continues to grow.
- One-stop Shopping Experience
- The trend of streetwear brand flagship stores serving as one-stop shopping experiences for enthusiasts creates opportunity for retail design innovation and enhanced customer experiences.
- Dynamic Retail Design
- The trend of streetwear brand flagship stores boasting dynamic details such as neon signs and plant walls creates an opportunity for cutting-edge retail design innovation.
Where This Applies
- Fashion Retail
- Fashion retail companies can explore innovative ways of designing their stores to provide an out-of-the-box shopping experience for their customers.
- Retail Design
- The trend of dynamic retail design in streetwear brand flagship stores creates opportunities for retail design professionals to push the boundaries of design and innovation.
- Branding and Merchandising
- The trend of unique and rustic designs in streetwear brand flagship stores creates opportunities for branding and merchandising professionals to create a cohesive and immersive brand experience for customers.
