Paulina Arzillier Creates Fun Snack Packaging for Kid Consumers
Jana Pijak — April 22, 2015 — Life-Stages
References: behance.net
Paulina Arzillier's popcorn packaging features fun imagery and will appeal to kid consumers. The Mexican designer's snack branding is used to identify four authentic flavor varieties that include Chile, Ranch, Pika-Pina and Caramel.
This popcorn packaging concept identifies different snack flavors with distinct colors. Each of Paulina Arzillier's customized boxes also features facial features that are illustrated using cartoon-like graphics.
The designer uses her personified packaging concept to appeal to kid consumers and creates snack containers that are fun and eye-catching. When ready to discard, these dual-purpose containers can double as fun toys and are sustainable thanks to their printed paper material. Inspired by toy packaging, these popcorn containers will make young consumers smile and represent different flavors in a unique way.
This popcorn packaging concept identifies different snack flavors with distinct colors. Each of Paulina Arzillier's customized boxes also features facial features that are illustrated using cartoon-like graphics.
The designer uses her personified packaging concept to appeal to kid consumers and creates snack containers that are fun and eye-catching. When ready to discard, these dual-purpose containers can double as fun toys and are sustainable thanks to their printed paper material. Inspired by toy packaging, these popcorn containers will make young consumers smile and represent different flavors in a unique way.
Trend Themes
1. Customized Packaging Design - The use of illustrated cartoon-like graphics on snack packaging appeals to young consumers and creates a fun and eye-catching experience.
2. Dual-purpose Packaging - The concept of snack containers that double as toys provides an opportunity for innovative and sustainable packaging solutions.
3. Flavor Identification Through Color - Using distinct colors to represent different flavors on snack packaging enhances the visual appeal and makes flavor identification easier for consumers.
Industry Implications
1. Food Packaging - The food packaging industry could explore customized designs and dual-purpose concepts to create engaging experiences and sustainable solutions.
2. Snack Food - Snack food brands can consider using color-coded packaging and personified designs to attract young consumers and stand out from competitors in the market.
3. Toy Manufacturing - Toy manufacturers could collaborate with snack brands to create dual-purpose packaging that extends the play value of the product, enhancing customer satisfaction.
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