Aquafina FlavorSplash flavored water recently got a vibrant and fun new look, courtesy of the Pearlfisher agency. The water's new identity is extremely colorful, taking inspiration from the slightly colored tint of each fruity-colored beverage. Visually, the bottles look flavorful and each one is packed with personality, as seen by humorously named varieties like 'World Peach,' 'Berry Loco' and 'Color Me Kiwi,' which are written in a loose, splashy typeface.
The liquid water enhancer packages feature more of the same flavors branded with more concentrated color schemes, although they pack in just as much fun in a smaller size. All of the new Aquafina FlavorSplash packaging is bold, energetic and witty, showing off the feel-good properties of drinking water, the elixir of life and youth.