The Starbucks Brezza Blend is a new kind of coffee with a psychedelic packaging concept. Using geometric shapes, the branding features bright colors that remind consumers of the spring and summertime.
According to the designers (as stated on the DieLine), "the bright color palette evokes the excitement and energy of spring and early summer and some of the 'golden' flavors of the coffee." Considering in certain parts of the world where Starbucks is marketing this coffee the weather is slowly starting to heat up, coffee-lovers everywhere will appreciate this subtle nod to the warmer climate. After a long winter for many in the northern part of America, the thought of summer and a brew to go with it is a much-welcomed concept.