Ideas
Explore the world's #1 largest database of ideas and innovations, with 430,307 inspiring examples.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,793 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,793 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 310,344 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,153 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 430,307 cutting edge ideas.

Predatory Beer Branding

These Traditional Scottish Ales are Branded with Cheeky Cartoon Wolves

— June 23, 2015 — Art & Design
The new labels for the Black Wolf Brewery's craft beer line feature a series of fun and colorful cartoon wolves. The clever wolf-inspired branding pays homage to an urban legend from the brewery’s hometown of Sterling, Scotland.

The labels are inspired by the legend of the Black Wolf that is said to have saved the town of Sterling. In honor of the local legend, the Black Wolf Brewery created a series of labels that feature amusing cartoon wolves against colorful backdrops. The idea was to take a lighthearted and humorous approach, in order to capture the eyes of consumers. The labels also help to convey the emerging visual identity of the brand through the cheeky illustrated antics of the Black Wolf.

While the whimsical labels may be inspired by an ancient legend, the modern wolfish design is sure to appeal to contemporary drinkers.
2.8
Score
Popularity
Activity
Freshness