AMAIZE popcorn is an upscale version of this classic movie snack, so the people behind the brand wanted to have packaging to match. Instead of just using plain branding similar to most other popcorns, Sara Diemer decided to create a beautiful and colorful design to make this product distinct.
The design features a background pattern made up out of the letter A, done in an intricate fashion. Each package is also a different, vibrant color presented in a rectangular box, unlike the usual branding which uses a flat plastic, clear bag. The popcorn also comes in a variety of flavours, including zesty ranch, cinnamon spice and southwestern kick. All the ingredients are good for one's health and not too fattening.