As Lithuania's leading ice cream producer, DADU introduced Yoguta Ice Cream yogurt popsicles as a new product that would appeal specifically to women between 20 and 30. Everything from the shape of the popsicles to their containers were developed with the aid of the LOWE AGE agency. As a result, Yoguta is available in small portions to offer a healthy, refreshing yogurt and fruit snack to women.
The Yoguta popsicle wrappers have a definite retro feel to them, which comes with the use of the diamond patterning and soft pastel colors. In addition to tempting consumers from a perspective of health and pleasing aesthetics, the popsicles also show off a little of their indulgent side with an image of its crunchy outer bits and a peek at the interior jelly swirl.