The Barambo snack brand recruited creative agency kollektiv to put together a bar design for its chocolate treats that reflects the temporality of when consumers eat them. The packaging is redesigned to reflect the concept of "Bar Time" and how chocolate can be enjoyed at any time of the day or evening, universally.
The aesthetic of the chocolate bar packaging highlights the temporality of the eating ritual with a logo design that includes the word "bar" alongside the word "time" that is visualized inside a watch face. The emblem speaks to how chocolate bars are routinely consumed whenever, based on the eater's personal cravings. The bars feature colorful wrapping that highlights the gourmet flavors such as biscottino, wafers and caramel with graphics and photo visuals. The logo remains the same on each bar, with a redesign in color to suit the flavor.
Key Themes Behind This Trend
- Flexible Packaging Design
- Opportunity for brands to create packaging designs that reflect the various times of day that consumers may want to indulge in their products.
- Personalized and Interactive Packaging
- Opportunity for brands to utilize packaging that is interactive and/or personalized to engage consumers and create memorable experiences.
- Multi-flavored Products
- Opportunity for brands to offer products with various gourmet flavors to meet the changing preferences of consumers.
Where This Applies
- Food and Beverage
- Brands can utilize flexible and interactive packaging designs to create memorable experiences for consumers and increase brand loyalty.
- Retail
- Flexible and multi-flavored products can expand product offerings to meet consumer preferences and increase sales.
- Marketing and Advertising
- Interactive and personalized packaging can create new opportunities for unique and engaging advertising experiences for brands.
