The 'Eat Color' packaging concept developed by student Kim Gyeongah of Hoseo University in South Korea uses color as the means to highlight and brand the product.
Eat Color is a line of dried vegetable snacks, which are ideal for snacking on throughout the year, no matter what's in season. By adopting a diet where you focus on eating a variety of colored fruits and vegetables, the richness of the variety means that you're also getting a balanced diet from the different nutrients each differently colored fruit naturally has.
For this project, the Eat Color snacks are packaged in small burlap sacks and differentiated by labels that highlight the colors the products were before the drying process. This includes a vibrant yellow, white, red and a green, although it seems to read more like blue.
Color-Focused Snack Packaging
More Stats +/-
Plant-Based Sports Supplements
Recyclable Cardboard Bottle Carriers
Wholesome Rice Paper Packaging
Rugged Land Packaging
Modern Apothecary Packaging
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.