Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy

 - Aug 2, 2014
References: thegoodjuicery & thedieline
The sparkling juice can packaging for Good Juicery features a bright, poppy design that communicates the freshness and vibrant energy that's contained in each can. The fruit juices are totally free of preservatives, as well as artificial colors and flavorings, which makes them even more attractive.

Rather than an unexpected color scheme for each fruit, the cans play around with unusual mixes of hues. Although unconventional, the colors of the can seem to represent the exterior of a fruit, while the interior circle shows off what color you can expect to find on the inside of an apple, a passion fruit or a guava. The design by Tatjana Buisson works well as a trio and the quirky imagery communicates that "Like riding a penny-farthing without a care in the world, good times don’t need to be complicated."