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Countryside Perfumery Branding

The Burren Perfumery Boasts a Pastel-Hued Skincare Line

— March 30, 2016 — Fashion
The Burren Perfumery has been operating out of southwest Ireland for the last 40 years. Recently, the independent rural Perfumery commissioned a new packaging concept that would capture the natural beauty of the Burren region of Ireland, where the brand's headquarters are located. A small-batch brand producing high-quality skincare solutions, the Burren Perfumery is sure to entice a new group of consumers with its refreshed look.

The branding concept for the Burren Perfumery was designed by Vienna-based moodley brand identity, who also have offices in Graz, Munich and Salzburg. Moodley opted for delicate and "honest" branding that feels homespun and artisan without feeling inaccessible. Each of the bottles in the Burren Perfumery collection take on a color-coordinated pastel hue and include a variety of container types including pump bottles and small plastic jars.
Trend Themes
1. Pastel-hued Packaging - The trend of using pastel hues in packaging can attract consumers with its delicate and visually appealing aesthetic.
2. Homespun Artisan Branding - The trend of using honest and artisan branding can create a sense of authenticity and accessibility for consumers.
3. Small-batch Skincare Solutions - The trend of small-batch production in skincare can appeal to consumers looking for high-quality and exclusive products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore using pastel-hued packaging to attract consumers and create a visually appealing product line.
2. Branding and Design - The branding and design industry can capitalize on the trend of using artisan branding to create authentic and approachable brand identities for clients.
3. Natural Skincare Products - The natural skincare products industry can embrace small-batch production to cater to consumers seeking exclusive, high-quality skincare solutions.
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