This conceptual student project by Laura Aguilar and Loreley Videla is a collection of organic fruit juice labels. The project was created for the brand 'GROOVY,' which allowed the students to produce a fun and fresh packaging design that reflected the brand's name.
Three labels were created for three different flavors of organic fruit juice. The flavors include Pineapple, Strawberry and Lemonade. Using the colors associated with each fruit, the designers strictly used two colors per label. For example, the strawberry flavor features a bright red bottle with an abstract image of a yellow berry on the front.
Using simple colors and bold graphics, the designers hope to draw in youthful consumers. Additionally, the 100 percent organic juices will appeal to those who strive for a healthy active lifestyle.