Remark Studio designed the labeling for Prodal 94's latest ready-to-drink cocktail beverage which features a pure white guitar silhouette. The idea for this packaging is to appeal to the younger generation of music-lovers.
These cocktails are packaged in clear glass bottles that reveal brightly colored vodka-based beverages. The colors range from vivid yellow to eye-popping red hues. The front of each bottle features the pure white guitar silhouette, which is then labeled with the brand's name and the cocktail flavor -- the flavors include lemon, orange and cranberry.
The ultimate goal for this playful packaging is to appeal to the younger demographic of boozy beverage consumers. While the playful colors allow each bottle to catch the eye of the consumers, the guitar is a powerful logo that draws a wider range of the youth-oriented population.