Counter Culture Coffee boxes their specialty java products in vibrantly hued packaging that is not only eye-catching but also sustainable. The company's biodegradable branding concept is inspired by the colors of a rainbow and features vivid hues that represent each of its bold flavors.
In addition to being accented with a clever name for each brew, this Counter Culture Coffee packaging also includes a detailed description of each drink. Names like "Fast Forward", "Slow Motion" and "Big Trouble" add a humorous touch to this java branding and let coffee drinkers know what sort of experience they are getting themselves into.
The coffee brand's entire product range is made up of 7 colors, all branded in a rainbow-inspired hue and representative of a specific flavor.