Counter Culture Coffee is Boxed in Vibrantly Hued Packages
Jana Pijak — November 18, 2014 — Marketing
References: counterculturecoffee & lovelypackage
Counter Culture Coffee boxes their specialty java products in vibrantly hued packaging that is not only eye-catching but also sustainable. The company's biodegradable branding concept is inspired by the colors of a rainbow and features vivid hues that represent each of its bold flavors.
In addition to being accented with a clever name for each brew, this Counter Culture Coffee packaging also includes a detailed description of each drink. Names like "Fast Forward", "Slow Motion" and "Big Trouble" add a humorous touch to this java branding and let coffee drinkers know what sort of experience they are getting themselves into.
The coffee brand's entire product range is made up of 7 colors, all branded in a rainbow-inspired hue and representative of a specific flavor.
In addition to being accented with a clever name for each brew, this Counter Culture Coffee packaging also includes a detailed description of each drink. Names like "Fast Forward", "Slow Motion" and "Big Trouble" add a humorous touch to this java branding and let coffee drinkers know what sort of experience they are getting themselves into.
The coffee brand's entire product range is made up of 7 colors, all branded in a rainbow-inspired hue and representative of a specific flavor.
Trend Themes
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Vibrant Branding — Vibrantly hued and sustainable packaging is trending in the coffee industry, providing an opportunity for coffee companies to differentiate themselves and appeal to eco-conscious consumers.
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Humorous Naming — Humorous and descriptive names for coffee flavors is becoming a popular trend, presenting an opportunity for coffee companies to stand out in a crowded market and connect with consumers on a personal level.
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Rainbow-inspired Color Themes — Rainbow-inspired color themes are trending in the coffee industry, offering an opportunity for coffee companies to create a visual identity for their brand that is both playful and memorable.
Industry Implications
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Coffee — The coffee industry is using vibrant and sustainable packaging, humorous naming and playful visual identities to differentiate their products and appeal to consumers.
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Packaging — The packaging industry is innovating eco-friendly solutions for sustainable packaging that can help consumer product companies reduce their carbon footprint.
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Design — The design industry is exploring playful and memorable visual identities for consumer product brands that can help them stand out in crowded markets.
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