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The Primal Kitchen Turns to Ancient Times for Inspiration

The Primal Kitchen is a new food brand that's turning to extreme ancient times for inspiration when it comes to packaging. Working with the branding agency Midday based in the UK, the brand uses ancient illustrations and naming to convey a sense of authenticity.

The brand is offering nutritious bars titled 'Paleo Bars,' which come in a few different flavors including coconut and macadamia, almond and cashew, as well as Brazil nut and cherry. Each bar has a slightly different color palette, and all of them show basic illustrations of animals, similar to what one might find inside a caveman's dwelling.

Overall this branding indicates the natural ingredients of the bars, which many health-conscious people are aware of.