Droga Chocolates is a brand with treats that go back to the founder's previous generation. The branding and marketing for this delicious dessert needed to be just as inspiring as where the ideas for the chocolates came from, so Pavement Design was called to come up with suggestions.
The text for each flavor on the front of the package stands out because of the unconventional naming scheme. "Money on Honey" and "Big Bite Brittle" are just a couple of examples for the various kinds of chocolates. The other graphic elements on the package were inspired by certain designs in the fashion industry. Looking outside of one's immediate industry for ideas is always a great way to push the boundaries of innovation and come up with something new and unused before.
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