This example of olive oil jar packaging hails from Italy and recalls the type of container the product may have been kept in during ancient times. The Cuonzo Organic Olive Oil is packaged in elegant terracotta jars that appear more like works of art than vessels for a culinary mainstay.
Designed by EMMECIDUE, the packaging scheme features a simple tag attached to the bottles by an elastic band that sits around the lid and comes in three colors; burnt orange, jade green and ceramic blue. The logo for the brand has also been designed by EMMECIDUE and is essentially a deconstructed take on their earlier version, while the color palate is taken from the Mediterranean region's rich supply of sunny vineyards, blue sea and white stone cathedral walls.
Why This Trend Is Growing
- Terracotta Packaging
- The use of terracotta jars for packaging creates a unique and nostalgic experience, appealing to consumers looking for a connection to ancient traditions.
- Artistic Packaging
- Packaging that doubles as a work of art elevates the product and creates a memorable and visually striking experience for consumers.
- Sustainable Packaging
- The use of terracotta jars promotes sustainability by offering a reusable and eco-friendly packaging solution, aligning with the growing demand for environmentally conscious products.
Industries Being Reshaped
- Gourmet Food
- Terracotta packaging can be applied to other gourmet food products, such as spices or sauces, to create a premium and distinctive brand image.
- Luxury Cosmetics
- Artistic packaging can be utilized in the luxury cosmetics industry to create a high-end and visually appealing product, satisfying the desires of affluent consumers.
- Sustainable Living
- Sustainable packaging solutions like terracotta jars can be adopted by various industries, such as personal care products or home goods, to cater to environmentally conscious consumers.
