What is the trend of ecology-inspired branding?

Opportunity for companies to tap into environmental consciousness and incorporate natural elements into branding to appeal to design-conscious consumers.

What is the trend of aesthetic-meets-functionality?

Disruptive innovation opportunity for companies to prioritize both aesthetics and functionality when it comes to medical packaging, keeping up with the trend of design-conscious consumers.

What is the trend of innovative supplement ingredients?

Opportunity for companies to incorporate creative and unique supplements ingredients, such as honey, pollen, and shark cartilage to stand out in a crowded market.

What are the implications for the dietary supplements industry?

Companies in this industry can incorporate natural elements and innovative ingredients while keeping both aesthetics and functionality in mind.

What are the implications for the health and wellness industry?

Companies in this industry can tap into consumers' increasing focus on health and wellness by offering products with unique and organic ingredients, while also creating a visually appealing brand identity.

What are the implications for the packaging design industry?

Opportunity for companies in this industry to develop innovative and aesthetically pleasing packaging designs that cater to the increasingly design-conscious consumer base in the dietary supplement industry.

Ecological Supplement Branding : Dietary Supplements

These Dietary Supplements Boast Plant and Animal Illustrations

Jana Pijak — December 11, 2015 — Marketing

References: behance.net

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Designers Misia Fidos and Marta Ikanowicz conceived the brand identity for 'Chrzastka,' a manufacturer of dietary supplements that include natural fish oils and ginseng vitamins. In addition to its organic ingredients, the brand recently needed a branding overhaul looked to the natural world for its design inspiration.

Chrzastka's ecology-themed branding consists of charming plant and animal illustrations that are paired with pastel motifs and a block letter font. These dietary supplements marry aesthetics and healthy benefits, a rare occurance when it comes to medical packaging which is mostly function-focused.

These healthy supplements also include vitamin blends made with honey, pollen and shark cartilage. In addition to being healthy for users, these supplements are also artistically branded, appealing to design-conscious consumers more than competing products.

Trend Themes

Ecology-inspired Branding — Opportunity for companies to tap into environmental consciousness and incorporate natural elements into branding to appeal to design-conscious consumers.
Aesthetic-meets-functionality — Disruptive innovation opportunity for companies to prioritize both aesthetics and functionality when it comes to medical packaging, keeping up with the trend of design-conscious consumers.
Innovative Supplement Ingredients — Opportunity for companies to incorporate creative and unique supplements ingredients, such as honey, pollen, and shark cartilage to stand out in a crowded market.

Industry Implications

Dietary Supplements — Companies in this industry can incorporate natural elements and innovative ingredients while keeping both aesthetics and functionality in mind.
Health and Wellness — Companies in this industry can tap into consumers' increasing focus on health and wellness by offering products with unique and organic ingredients, while also creating a visually appealing brand identity.
Packaging Design — Opportunity for companies in this industry to develop innovative and aesthetically pleasing packaging designs that cater to the increasingly design-conscious consumer base in the dietary supplement industry.

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