Paint Swatch Salsa Labels

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These Gourmet Antipasti Packahes Feature Vibrant Glass Jars

— August 25, 2015 — Marketing
IndustriaHED created the glass jar labels for Legurmê's gourmet antipasti products using carefully selected colors from paint swatches. Each label was created using a paint swatch that suited its ingredients and markets the gourmet antipasti brand's products in a bold way.

The colors and typography play a vital role in the elegance of this packaging. In order to convey a strong and direct message, the lettering of the brand's name is hand-drawn on the front of each label while label colors are meant to mimic and represent the boldest flavors.

For example, the jar containing eggplant is represented with a dark purple label and playfully illustrated vegetables. These labels aim to appeal to a younger generation of food enthusiasts who appreciate the natural ingredients and playful color combinations adapted by this brand.

Trend Themes

  1. Color-inspired Packaging — Using carefully selected colors from paint swatches to create visually appealing packaging for food products.
  2. Hand-drawn Typography — Incorporating hand-drawn lettering to create a unique and bold brand identity.
  3. Playful and Vibrant Labels — Using bold and vibrant colors to appeal to a younger generation of food enthusiasts.

Industry Implications

  1. Food Packaging — Exploring innovative and visually appealing packaging designs for food products.
  2. Graphic Design — Utilizing hand-drawn typography and playful color combinations in branding and packaging design.
  3. Food and Beverage — Targeting younger food enthusiasts with visually appealing and vibrant packaging for gourmet food products.
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