Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Gourmet Antipasti Packahes Feature Vibrant Glass Jars

 - Aug 25, 2015
References: industriahed & thedieline
IndustriaHED created the glass jar labels for Legurmê's gourmet antipasti products using carefully selected colors from paint swatches. Each label was created using a paint swatch that suited its ingredients and markets the gourmet antipasti brand's products in a bold way.

The colors and typography play a vital role in the elegance of this packaging. In order to convey a strong and direct message, the lettering of the brand's name is hand-drawn on the front of each label while label colors are meant to mimic and represent the boldest flavors.

For example, the jar containing eggplant is represented with a dark purple label and playfully illustrated vegetables. These labels aim to appeal to a younger generation of food enthusiasts who appreciate the natural ingredients and playful color combinations adapted by this brand.