The Amos Brand Uses Quirky Mouth Images to Differentiate Products & Flavors

 - Sep 22, 2015
References: & packagingoftheworld
Creative agency Solid Studio designed the candy packaging for Amos using quirky mouth images to differentiate flavors with various mouths. This unique branding concept is a great way to encourage consumers to eat all the candy they want.

The use of playful colors and silly mouth images makes this design reminiscent of childhood. Each of the packages uses a different illustrated mouth to showcase a different flavor. For example, the 'Halloween Mini Gummy Worm' bag is decorated with a mouth with two randomly placed teeth and a tongue sticking out. Each mouth is slightly opened to reveal the contents of the package, creating a unique window for consumers.

While each image is slightly different, the consistent use of facial features presents a common and cohesive tone throughout the Amos candy brand.