This Lemonade Flavor Branding is Cleverly Inspired By Letters
References: portfolios.aiga.org & trndmonitor
Creatively going outside the box for flavor branding inspiration, American designer Rade Stjepanovic has created a line of lemonade can packaging that take inspiration from the alphabet. The designs are striking with a futuristic aesthetic and each of the 26 cans boasts a whole new lemonade flavor.
Designing 26 lemonade flavors and packaging designs is a feat in and of itself -- especially as many brands only over a handful of different flavors for their products. However, Stjepanovic designed 26 unique cans and flavors for various types of lemonade. The flavors are aligned to the letter with flavors such as A is for apple lemonade, C is for coconut lemonade and so on. The can colors pay homage to each flavor, with the letter depicted on the side of the can in graphics.
Designing 26 lemonade flavors and packaging designs is a feat in and of itself -- especially as many brands only over a handful of different flavors for their products. However, Stjepanovic designed 26 unique cans and flavors for various types of lemonade. The flavors are aligned to the letter with flavors such as A is for apple lemonade, C is for coconut lemonade and so on. The can colors pay homage to each flavor, with the letter depicted on the side of the can in graphics.
Trend Themes
1. Alphabetic Branding - An emerging trend in packaging design where products are creatively inspired by letters of the alphabet, offering a unique and visually striking experience.
2. Futuristic Packaging - A trend in packaging design that incorporates futuristic aesthetics to create a visually appealing and modern look for products.
3. Expanding Flavor Variety - An emerging trend in the beverage industry where brands are offering a wider range of flavors to cater to diverse consumer preferences, creating opportunities for unique and innovative packaging designs.
Industry Implications
1. Packaging Design - Opportunities for disruptive innovation in the packaging design industry as brands explore new creative approaches to product packaging inspired by alphabetic branding.
2. Beverage - Opportunities for disruptive innovation in the beverage industry as brands expand their flavor offerings and incorporate visually appealing packaging designs to attract consumers.
3. Graphic Design - Opportunities for disruptive innovation in the graphic design industry as designers experiment with incorporating alphabetic branding and futuristic aesthetics into product packaging designs.
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