Creative agency 'Watts Design' crafted the packaging for Crackle & Co's delicious pork crackling snacks. The bags are designed to look like a classic snack bag containing chips or pretzels, but this unique snack bag contains actually pork.
The bags are branded with a gold medal in the center of the front-facing side of the bag. The gold medal emphasizes the quality of each snack. The differentiating factor is the colored ribbon that is associated with each bag. For example, the sea salt-flavored pork crackling is labeled with a bright blue ribbon, while the chili flavor uses a red ribbon.
All of the snacks produced by Crackle & Co are handmade and all of the ingredients are sourced from local suppliers. This ensures that each snack has a light, tasty and all-natural flavor.
Why This Trend Is Growing
- Artisanal Snacks
- There is an opportunity to create and market artisanal snacks that feature all natural flavors and local ingredients.
- Award-winning Packaging
- Innovative packaging designs that highlight awards and quality can be used to differentiate products and attract customers.
- Unconventional Snack Features
- By packaging pork crackling snacks like traditional chip bags, there is potential to create a new category of unconventional snacks.
Industries Being Reshaped
- Snack Food
- There is potential opportunity to create and market unconventional artisanal snacks with unique packaging designs.
- Packaging Design
- Innovative packaging designs that highlight quality and awards can create new marketing opportunities for snack food companies.
- Local Ingredient Sourcing
- Food companies that prioritize locally sourced, all natural ingredients have an opportunity to differentiate themselves and appeal to customers who value sustainability and environmental responsibility.
