Creative agency 'Watts Design' crafted the packaging for Crackle & Co's delicious pork crackling snacks. The bags are designed to look like a classic snack bag containing chips or pretzels, but this unique snack bag contains actually pork.
The bags are branded with a gold medal in the center of the front-facing side of the bag. The gold medal emphasizes the quality of each snack. The differentiating factor is the colored ribbon that is associated with each bag. For example, the sea salt-flavored pork crackling is labeled with a bright blue ribbon, while the chili flavor uses a red ribbon.
All of the snacks produced by Crackle & Co are handmade and all of the ingredients are sourced from local suppliers. This ensures that each snack has a light, tasty and all-natural flavor.