Boston-based company UNREAL is on a mission to reinvent your favorite junk food, by producing a collection of candies and chocolates that are free of GMOs, gluten, soy, corn, excess sugar and artificial flavors, dyes and preservatives. UNREAL claims that not only is its candy more nutritious, but its products are also more sustainable, in that they use fair trade certified cacao, cocoa butter and cane sugar. UNREAL claims that its goal is not simply to create a healthier version of classic treats, but rather to reinvent them by using trendy ingredients such quinoa, or even beetroot juice for candy coloring.
UNREAL is well-positioned to appeal to the growing natural foods-oriented demographics, including an increasing number of millennials who purchase organic and GMO-free foods. The products currently available include candy-coated milk chocolate peanuts, candy-coated milk chocolates, and peanut butter cups in a variety of different flavors.