When it comes to candy, consumers often pick their favorite color vs. flavor, so the Project 7 Gourmet Gummies candy pouches are looking to change this perception. Instead of having younger consumers like Gen Z recall their favorite color, the packaging focuses on flavor profiles for them to recall. This speaks to the growing trend of artisanal ingredients and practices in the consumer packaged goods market.
The Project 7 Gourmet Gummies come in three different candy pouch options including Grapefruit Melon, Birthday Cake, Sour Caramel Apple, Front Porch Lemonade and Party Mix (a melange of Rainbow Ice, Birthday Cake and Front Porch Lemonade).
All the Project 7 Gourmet Gummies are made without artificial colors and dyes, contain no gluten and are made with all-natural ingredients.
Flavor-Focused Candy Branding
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