This commercial sheds light on global illiteracy by reciting the alphabet while addressing issues that have evolved through lack of education. The ad presents the entire alphabet and focuses on one issue per letter. For example, 'C' stands for child brides and 'G' stands for gender inequality.
This ad, which was created by FCB Inferno London is extremely blunt and focuses on serious issues that currently exist within society. As the global illiteracy commercial finishes the alphabet, another phrase is added, which reads "If we help everyone to read and write, we help solve the world's biggest problems."
Additional support for this ad was presented by the senior copywriter Martin McAllister who stated "There's data linking every issue in the alphabet with illiteracy."
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