The top October 2015 social good trends include homeless bus shelters, gamified recycling programs and interactive litter bins.
Unique city-led initiatives that seek to gamify recycling and properly disposing of litter serve to engage citizens in a way that benefits the whole community. An initiative in London includes the creation of interactive litter bins, like on that asks individuals to vote with their cigarette butts for the best football player of all time. Similarly, a campaign at Twickenham stadium during the Rugby World cup by Coca-Cola allowed attendees to trade recyclables for free gifts.
The top October 2015 social good trends showcase the altruistic ideals held by millennials, which in turn inform many of their purchasing decisions, based on whether or not they feel the company reflects their values.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
